“Evocatus (plural Evocati) was the Latin term for a soldier in the Roman army who had served out his time and obtained a discharge (missio) but had voluntarily enlisted again at the invitation of the consul or other commander.”

“Sunk Cost Fallacy – the ​idea that an entity is more likely to continue with a ​project if they have already ​invested a lot of resources in it; ​even when continuing is not the best course of action. It is economically irrational, and is akin to throwing good ​money after ​bad”

“The journey of a thousand miles begins with one small step” – Lau Tzu

“It’s fine to celebrate success, but it is more important to heed the lessons of failure” – Bill Gates

“If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle” – Carl Sagan

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